Lemon Tree Very Pretty

December 24, 2011 by startupengineering . One of the catchphrases from the last post, “make sure the lemons ripen early” is usually meant to warn investors against »

Stuck in the Building

October 16, 2012 by startupengineering . This is a long piece, examining biases and heuristics that undermine customer discovery. More like an essay than a blog post, »

Three Things You Can Learn from Optical Illusions in less than Three Minutes

November 3, 2012 by startupengineering . Why is the old lady looking down? [Image] Lesson 1: Unprompted, people viewing this image divide fairly evenly between those who »

Bombs in Boston and Ideas that Bomb

April 19, 2013 by startupengineering. A very perceptive, connected, media savvy, friend just wrote some nonsense to me about the terrible events in Boston over the »

Confirming your Customers

October 29, 2014 by Matt Chanoff . “Science is what we do to keep us from lying to ourselves.” Richard Feynman “A man sees what he wants »