December 24, 2011 by startupengineering . One of the catchphrases from the last post, “make sure the lemons ripen early” is usually meant to warn investors against putting more money into failing companies. Entrepreneurs do better too, when they keep it in mind. Both entrepreneurs and their investors are usually optimists.

October 16, 2012 by startupengineering . This is a long piece, examining biases and heuristics that undermine customer discovery. More like an essay than a blog post, but, I hope, useful for people who are trying to get the most out of talking with potential customers. “There are no facts inside

November 3, 2012 by startupengineering . Why is the old lady looking down? [Image] Lesson 1: Unprompted, people viewing this image divide fairly evenly between those who see an old lady looking down, and those who see a young woman looking away. But mentioning the old lady in the question dramatically

April 19, 2013 by startupengineering. A very perceptive, connected, media savvy, friend just wrote some nonsense to me about the terrible events in Boston over the last few days. He wrote “ who would have thought that the blow-back from Chechnya would come to America in the form of an attack

October 29, 2014 by Matt Chanoff . “Science is what we do to keep us from lying to ourselves.” Richard Feynman “A man sees what he wants to see and disregards the rest.” Paul Simon, The Boxer Who are your customers? Entrepreneurs have a bias toward action, and you can’t