Flashpoint Company: Coca-Cola / Glaceau
Kevin Burke is a Global Brand Director at Coca-Cola company who leads Global strategy, expansion, and innovation on the Glaceau vitaminwater, Glaceau smartwater and Aquarius businesses.
During Cohort 5 of Flashpoint, Kevin led a corporate team from Coke through the Flashpoint process that identified unmet consumer needs & insights. The work at Flashpoint lead to the creation of 9 innovative product ideas for the Coca-Cola Global innovation pipeline some of which are in market today around the world. Kevin described his experience from Flashpoint in a talk titled “Gather Round: 9 and a half things a corporate guy learned from Flashpoint”.